http://holding.com/IdeasandInsights A Blog About Branding Sun, 16 Nov 2008 15:17:40 +0000 http://backend.userland.com/rss092 en Harvard Business School seems to be rebranding itself. I never heard the school's original mission statement, "To train future leaders to make a decent profit decently" in all the time at school or since I graduated until now. I first heard it spoken and then repeated at the Global Summit ... http://holding.com/IdeasandInsights/?p=13 What better timing for a Harvard Business School colloquia on "The Future of Capitalism" than just after the market dropped 900 points. Two mind-shifting moments for me: first when Mahindra, Vice-chair of the giant Indian car maker, advised us that with our paltry 300 million citizens we must realize that ... http://holding.com/IdeasandInsights/?p=12 Last week, I moderated a roundtable on branding for 10 non-profit attendees at the HBS Club of NY's Social Enterprise Summit. Given the focus on the conference, I expected the financial crisis to be the topic they would most want to talk about, and it was, though they talked about ... http://holding.com/IdeasandInsights/?p=11 What we who work in social responsibility have been on watch for is CSR being swept aside as mere survival becomes the storyline. Yet what I'm afraid of now is different: that CSR is for many a volunteer activity and not the main responsibility and therefore requires a lot of ... http://holding.com/IdeasandInsights/?p=6 Last week, I saw a presentation from Carat, the advertising/media agency, where they outlined the most common reactions to debt to a recession. They are (in no particular order): • Out of control • Alone • Fear of the Unknown • Overwhelmed • Shame/embarrassment Since there has been a lot of talk ... http://holding.com/IdeasandInsights/?p=5 InBev just got the go-ahead to buy Anheuser-Busch, the stalwart corporate citizen of my birth place, St. Louis, as well as other US cities. How long InBev had been planning the move might be timed to the hiring of its first official CSR Director, whose qualifications included a stint setting up ... http://holding.com/IdeasandInsights/?p=4 About a year ago, I canvassed my branding and CSR colleagues to find out the best blogs for reading about how the two are being integrated. Not only had no one heard of such a blog, few could even name a branding blog. In fact, aside from Brand Channel and ... http://holding.com/IdeasandInsights/?p=3