What we who work in social responsibility have been on watch for is CSR being swept aside as mere survival becomes the storyline. Yet what I’m afraid of now is different: that CSR is for many a volunteer activity and not the main responsibility and therefore requires a lot of internal motivation, something that’s hard to come by when water cooler talk revolves around the latest depressing statistic - or even worse, whose job is in peril. It’s times like these that the bright tomorrow becomes just a bit too distance to spend a lot of time on.