Harvard Business School seems to be rebranding itself. I never heard the school’s original mission statement, “To train future leaders to make a decent profit decently” in all the time at school or since I graduated until now. I first heard it spoken and then repeated at the Global Summit (recall it’s subject was “The future of capitalism”) and have heard it since as well. A professor in the Social Enterprise Initiative referred to this on Thursday as “the kinder, gentler HBS.” It’s catching on with staff and alums, wouldn’t it be nice if the new brand took hold in the larger world too?