Another example of CSR as competitive strategy


InBev just got the go-ahead to buy Anheuser-Busch, the stalwart corporate citizen of my birth place, St. Louis, as well as other US cities. How long InBev had been planning the move might be timed to the hiring of its first official CSR Director, whose qualifications included a stint setting up a CSR program for Saab, which was then owned by the ultimate symbol of American industry (if not Americana itself), General Motors. Co-incidence or advance planning? Just seemed odd that a company headquartered in Europe, far and away the leader in CSR over the US, would tap US talent for the job. Another example of CSR as competitive strategy?

No Comments

No comments yet.

Comments RSS TrackBack Identifier URI

Leave a comment

  • Recent Comments:
      • Hillary Okonkwo: thank for good work...
      • Carol: Your thoughts were absolutely confirmed in this we...
      • Alex Mavro: I agree that this may be the knee-jerk response of...
      • marsha: Really enjoying all the thoughts you are putting u...
      • marsha: I like this new blog and look forward to hearing f...

IDEAS AND INSIGHTS is proudly powered by WordPress and themed by Mukkamu end Wordpress themes