About a year ago, I canvassed my branding and CSR colleagues to find out the best blogs for reading about how the two are being integrated. Not only had no one heard of such a blog, few could even name a branding blog. In fact, aside from Brand Channel and some other attempts that failed, the lack of branding blogs is astonishing  for an industry that is all about communicating, especially since hardly a day goes by when someone doesn’t send me some bit of writing or opinion on the subject that I would love to share.

So welcome to a place for all of us, to share our latest ideas and insights, courtesy of my employer, Holding Associates, Inc.